Lloyds Banking Group shares may be a fair value say the equity analysts at Dolmen Stockbrokers.

Dolmen have set their target share price on Lloyds Banking shares at 75. This is only 3.53% higher than today's opening share price. Lloyds Banking Group shares are trading 1.71% lower at 71.16 in mid afternoon trade on the FTSE 100.

Goldman Sachs are however more bullish on the shares.

They have set a target share price on Lloyds Banking Group at 72.44, there is therefore a potential upside of 17.34% on the shares.

The FTSE 100 is however likely to close in the red today after pulling back slightly from yesterday's gains.

Wall Street slipped up in early trade after earnings and economic reports came in mixed.

Consumer products giant Procter & Gamble Co. and chemical maker Dow Chemical Co. both reported profit and revenue that fell short of forecasts. Those disappointments offset better-than-expected results from pharmaceutical company Pfizer Inc.

A report that showed personal income and spending was flat in June also tempered the market's mood. The Commerce Department said personal income and spending were both unchanged in June after rising 0.3 percent and 0.1 percent respectively in May. The readings were also short of forecasts for a 0.2 percent gain in income and 0.1 percent growth in spending predicted by economists polled by Thomson Reuters.

The Dow Jones industrial average fell 35 points in morning trading. Broader indexes were also moderately lower.

The weak numbers follow a trend of economic reports that point to a slowdown in economic growth. Reports are due out later in the day on factory orders and pending home sales that are expected to also provide additional evidence of a mixed economy.